Increase Your Conversions

A Strong Pay-Per-Click Foundation Is Critical.

Account Structure

Are your campaigns and ad groups structured in a way that makes sense? Do you notice a high spend but little return on your investment? Your Google Ads account structure is based on relationships. Allow us to implement a Google Ads account structure that’s focused on generating leads and maximizing your profits.

Keyword Research

Keyword research is incredibly important for your PPC campaign. The most successful Google Ads accounts continuously grow and refine PPC keyword lists. Using keyword research tools, additional keywords and close variants may be added or even negated from triggering your Google Ads in the future. A robust keyword research and optimization plan is critical for long-term success.

Ad Copy

Your Google Ads’ copy needs to compel a user to click-through and eventually take further action on your website or landing page. A successful Google Ad promotes your business or service and directs the consumer to take action. Ad copy that’s successful not only increases your click-through rate, but it tells Google this is a high quality ad with a greater expected click-through rate, therefore, giving you a competitive advantage over your competitors.

Competitor Analysis

Are you falling short of your competitors? Do you notice competing services or businesses’ Google Ads ranking higher than yours? A cohesive competitor analysis is critical to understand the auction insights of keywords, impression share and other metrics which affect your Google Ads’ rankings. Don’t continue to increase your advertising spend without understanding the key competitors affecting your PPC efforts.

Get Started with a FREE Consultation

Tell us more about your business so we can work with you to develop a personalized SEM plan. We’ll start off with a free consultation to get to know your business, and of course, you!

Benefits Of Doing SEM Campaigns

Running a Search Engine Marketing campaign is a fast and effective means of ranking at the top of Google. By bidding on specific keywords related to your business, you are increasing your exposure to prospective leads.

Google Ads (formerly Google AdWords) is constantly changing. Google continually rolls out new initiatives that are supposed to benefit the Google Ads user. Unfortunately this is not always the case as we have seen automated bidding strategies both work in favor and against clients.  As more and more changes are inevitable in PPC, it is important to have an expert Google Ads manager observing and testing your account.

Measure Your KPIs

If you are running a PPC campaign, you should aim to drive users to take an action. Whether that’s phone calls, purchases, form submissions, or raising brand awareness, your pay-per-click campaign(s) should provide value to your business.

These measurable actions are called, KPIs. More often than not a client who is working with an advertising agency isn’t asked what their KPIs are. After all, the reason you are investing advertising dollars into Google Ads is to get a positive return on your advertising spend. In short, for every dollar spent on your Google Ads account, how much do you need in return? If you are not asked this question from your current agency or have not discussed what a profitable cost per acquisition is for your business, then you need to leave that agency. When you do, contact us and we will discuss how to make your advertising dollars work for you!

Results

Our clients on average generate a 2:1 ROAS and have 95% more traffic year-over-year.

100%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

Don’t Hesitate! Let’s Start A Conversation.

Tell us more about your business so we can work with you to develop a personalized SEM plan. We’ll start off with a FREE consultation to get to know your business, and of course, you!

Social Media

Relate with your audience on a personal level by reaching them on widely used platforms.

Website

Your website is the first thing a prospect sees on the Internet. Make sure your web design keeps them onsite!

Email Marketing

Targeted audiences make email marketing a great channel to grow your brand awareness and prospective leads.

SEO

Search engine optimization (SEO) drives relevant traffic to your website. Explore the factors of this science.