Acouple of years ago I had a client tell me their business doesn’t need SEO. They believed their online presence was enough and only wanted to run social media ads.
SEO isn’t a one size-fits-all approach. This company in particular had solid content on their website, but their local SEO was lacking.
<h2 class=”fusion-responsive-typography-calculated” style=”–fontsize: 38; line-height: 1.3;” data-fontsize=”38″ data-lineheight=”49.4px”>Local SEO</h2>
When I tell clients to optimize their Google My Business (GMB) I explain this is a HUGE factor for their local SEO.
There are other facets of GMB that can improve your local SEO. In addition to your GMB, look at your citations. Your NAP (Name, Address, Phone Number) needs to have consistency across different networks, directories, and channels.
<h3 class=”fusion-responsive-typography-calculated” style=”–fontsize: 28; line-height: 1.3; –minfontsize: 28;” data-fontsize=”28″ data-lineheight=”36.4px”>Rethink SEO</h3>
SEO is traditionally associated with factors such as page rank, site speed, keyword content, etc. Yet, there are areas of SEO that are often overlooked and are critical towards to your business’ ranking in Google.
When you decide to neglect SEO, take a step back and rethink what SEO really is. If you find yourself not ranking as high as your competitors in your geographic area or you find you cannot rank on page one of Google, there are just some the reasons to revaluate your SEO strategy.
If you are ready to take the next step with your SEO strategy or you want to discuss SEO for your business, <a href=”/contact-us/”>contact us</a> and we can schedule a free initial consultation .